|  E-40 Launching 40 Water Line; New Album 'Ball Street Journal' -
November 18th, 2007
Rapper E-40 continues to expand his business holdings with a variety of endorsement deals, including his own new line of healthy water.
The Vallejo, California veteran, who recently celebrated his 20th anniversary in the rap industry, currently owns a Fat Burger and a Wingstop Restaurant.
On November 15, E-40 will unveil his “40 Water” flavor of water/energy drink inside of Caesars Forum Shops at Poetry Nightclub in Las Vegas.
"Rapping brought me into the entertainment game, once I got in my eyes got bigger,” E-40 explained. “As a business man I get the best of both worlds and the privileges of working and reaping the benefits at the best time in my career."
In addition to his 40 Water line, E-40 has struck an endorsement deal with Ice Pick’s, a company that makes diamond studded toothpicks.
He’s also planning to preview his new album The Ball Street Journal, which will be previewed at the November 15 event.
The album is a follow up to E-40’s Gold selling album My Ghetto Report Card. | 
E-40 Launching 40 Water Line; New Album 'Ball Street Journal'
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